EASE (Etisalat by e& Autonomous Store Experience) is the world’s first autonomous telecom store powered by AI, utilising ground-breaking technologies to empower customers to enjoy a quicker and more convenient shopping journey.
Amdocs is a leading provider of software and services to communications and media companies. This announcement in the United Arab Emirates sees the partnership aim to deliver a more seamless, secure and autonomous in-store experience for its customers, whilst demonstrating a different use case for AI technology.
AI helping to drive the future of retail
The autonomous store aims to bring the future of retail to UAE with its combination of AI, machine learning, facial recognition, smart gates, robotics, smart-shelves and smart dispensing machines.
It will also offer a simplified end-to-end in-store shopping experience developed by etisalat by e& in collaboration with Amdocs and co-developed by Trigo – offering a purpose-built mobile app for the autonomous stores, ecosystem integration and operations oversight. This hopes to ensure a personalised next-gen experience for customers.
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